The benefits of fragrance sampling

We all love a sample freebie, right? Sampling has become an expected norm of the beauty world. Now more than ever, as buyer’s behaviour is having to shift, in-home eCommerce is seeing huge growth. Samples are taking the place of an in-store “brand experience” in the comfort of the consumers own home.

Sampling within the fragrance industry is key. After all, scent is the number one incentive to purchase a fragrance and smell-o-vision is yet to be invented! Sampling has a range of different benefits, trying before you buy allows the consumer to confidently purchase a full-size bottle knowing they will love the fragrance when it arrives.

Sampling has evolved into many different formats, adorable deluxe minis, subscription beauty boxes, roller-balls, and mini discovery sets. Beauty fragrance sets and kits are booming right now, they feature multiple fragrances and are packaged beautifully in a set – what’s not to love! Selling a set of sample-size spray vials in a luxurious box gives the customer an enjoyable way to compare different scents at home and pick their favourite.

Below are some of the beautiful discovery sets we have available. Keep your eyes peeled on our social, we are currently working on something very exciting – reveal pending!

EIGHT & BOB ICONIC DISCOVERY SET 6X2ML - £20

The Iconic Discovery Set allows you to sample the 6 Iconic masculine fragrances in a 2ml size. 

ALEX SIMONE EDP DISCOVERY SET 6X2ML - £21

In the French Riviera collection, Alex Simone explores the idyllic moments in a perfect day in Monaco. This discovery set includes 2ml vial sprays of all six fragrances, allowing you to bring the magic of the French Rivieria right to your door.

EIGHT & BOB ANNICKE DISCOVERY SET 6X2ML - £20

The Annicke Discovery Set allows you to sample all 6 of the Annicke feminine fragrances in a 2ml size.

MERCEDES-BENZ FOR MEN MINI SET 4X7ML - £35

Discover the Mercedes-Benz For Men range with this set containing 7ml miniature versions of For Men, For Men Cologne, For Men Silver and For Men Intense.

Becca Larkin, Digital Communications Manager


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