Founded in Monte Carlo in 2016, Alex Simone is a young brand of niche perfumes, whose first collection is directly inspired by the elegance and glamour of the French Riviera. The brand’s creator, Eric Rousseau, takes his inspiration from his grandparents, Alex and Simone, and imagines an exclusive ‘Couture’ fragrance universe. The fragrances are full of character, volume and contrast, created in Grasse by two great master perfumers, Bertrand Duchaufour and Jean Denis Saisse. The French Riviera collection evokes six stolen moments of a day on the French Riviera. Wishing to differentiate from the present perfume trends, Alex Simone offers a real return to the roots with ‘Made in Grasse’ products. The Alex Simone signature is the bow tie and the brand has a distinctive colour universe of black, white and blue that reminds one of the elegance of the French Riviera.
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