In collaboration with the rapper Booba, Nejma introduces the unique KoEptYs fragrance that is a link between the two vastly different worlds of Booba's artistic urban style and modernity and Nejma's luxury perfume tradition. Written with a mix of lowercase and uppercase letters, the name highlights the key to success (K-E—Y-) and these graphics are a homage to Street art, the genre where Booba comes from and where his major influences are found. Master perfumer Jean Niel has created an olfactory success that starts at the top with notes of incense oil, cinnamon bark, pink pepper and bergamot which then give way to a floral heart of jasmine absolute, violet leaves, lily of the valley and sandalwood. A warm, sensual dry-down of benzoin, patchouli, vanilla and coconut milk rounds out this captivating and powerful Oriental-Woody eau de parfum.
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