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Located at the centre of the Mediterranean, Beirut is a gateway for influences from all across the Middle East, Europe, Africa and Asia. This cultural melting pot, in addition to the city's many contradictions, are at the core of what attracted Ideo Parfumeurs to Beirut. Ancient craft traditions, yet a very modern tech-friendly city. Disturbing urban chaos, yet beautiful heritage landmarks. Conservative culture, yet the city boasts an edgy and glamorous nightlife. Strict social rules, yet a sense of exhilarating freedom. Deep Middle Eastern roots, yet a very European culture. Ideo Parfumeurs fragrances masterfully bring together this energy to deliver products with a timeless elegance, a touch of originality and a splash of freedom.

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