La Perla is an Italian lingerie brand, first established in 1954 by Ada Masotti and her husband in Bologna. Ada’s vision can be charted through decades of societal change. She was forever inspired by the women around her and as their desires took new forms, so did her designs. Her pioneering, innovative spirit remains with us to this day. This decade's innovation is inspired by you; a new concept of sustainable luxury – La Perla Beauty.