Originally launched in 1860, White Rose became a legend at the beginning of the 20th century as the signature fragrance of Empress Aleksandra Feodorovna Romanova of Russia. Empress Aleksandra was widely regarded as the most beautiful consort on any throne, with a translucent complexion, softly cascading hair and the finest features. Originally Princess Alix of Hesse and by Rhine, the young Alix was bestowed the Russian patronymic Aleksandra Feodorovna on becoming the wife of Tsar Nikolai II. Flowers were a great passion of Alix and they arrived daily from the Riviera in voluminous bouquets. Her boudoir was known as “Le Cabinet Mauve de l’Imperatrice", in homage to her famous partiality for all shades of purple. Amidst all of this fragrant abundance was the sanctuary of her dressing table. Pride of place amongst many family photographs atop her dresser was that of her grandmother, Queen Victoria. Next to the grand matriarch sat her beloved bottle of White Rose, housed in a beautiful customised bottle which resides today in the Tsarskoe Selo museum in St Petersburg. Created by perfumer Julie Pluchet, today’s White Rose de Alix eau de toilette faithfully revives the romantic essence of its predecessor, with a ravishing update of the palette of ingredients. Blending the quintessential brightness of white rose with the sweet-citrus notes of raspberry and lychee, the fragrance’s opening radiates ethereal seduction. A bouquet of peony, freesia and jasmine petals lend shimmering garden freshness to the heart whilst precious stigmas from the autumn flowering saffron crocus provide the softest warmth and distinctive golden colour. In the dry-down, the warm chypre harmony of patchouli and white musk delivers sensual depth, combining with vanilla and labdanum to round out this sumptuous fragrance.
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