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Named and dedicated to the flagship store at 41 Burlington Arcade, itself a contemporary paean to English refinement. Centred around liquorice and the revelation of its sensual charms, 41 Burlington Arcade EDP has floral transparent notes at the top, along with white pepper, lemon and grapefruit, delivering freshness and vivacity before giving way to a heart of liquorice, cardamom, nutmeg and pimento. A dry-down of vetiver, cedarwood, amber and musk rounds out a fragrance whose daring individuality and unisex appeal perfectly encapsulates the eclectic spirit of today's Mayfair. Created by Julie Pluchet who grew up in the bucolic French countryside, it brings a contemporary vision of perfumery driven by an innate intrigue of new olfactive territories.